As winter gets ready to make its way out, marketers are starting to ramp up their advertising for the year beginning with Valentine’s Day and St. Patrick’s Day advertising. Both holidays bring in a lot of revenue, as retailers are able to push low price-point merchandise and services, linked to the color themed holidays (red and green respectively) and get product out the door. It seems, though, that with the combination of depleted ad budgets and high expectations, marketers are taking a route that they may have scoffed at in the past.
Content target marketing, once the bane of a copy advertiser’s existence, is starting to become mainstream. Content target marketing is similar to regular search engine marketing, but your reach is far greater than JUST a search engine. If you launch a content campaign on a major network, you can have a reach across 40,000 sites on a given day that relate to your advertising metrics, products, services, and even ad copy. Most people think of those annoying ads that pop up in your GMail account, that mysteriously relate a lot to that very private email you just received from your lover.
The truth is, with our world becomming more and more hyper-targeted, content marketing is the wave of the future . Prices have skyrocketed, for what many would agree to call second hand placements. But it seems that these placements, though mocked, are starting to pay off. Though the major CPGs of the world will probably stick to TV advertising, flashygraphic roadblocks on major websites, content marketing is an easy way for a marketer with a shoestring budget to get on the band wagon and generate qualified traffic to their website. Why qualified? Because the ad, all 20 characters of it, is on a website that a potential customer would typically visit. Here’s the tricky part: you need to be a little more creative now that others have caught on to this digital marketing secret. Consider yourself in the loop. ;)